App installs (recommended): your ads will serve to users likely to install your app (within your targeting). If you choose this, you’ll be charged by impressions or when a user clicks into the app store.In the delivery section, select one of the two available Ad group goals:.You can also set the ad group start and end time Next, you'll set up your first ad group. Name the ad group and choose the app you’d like to promote.Here you will name your campaign, choose your funding source and set campaign dates and budget You'll be brought to the "Details" tab in the campaign setup form.Choose "App installs" from the list of campaign objectives. Click "Create campaign" in the top right corner of your Ads Manager.Prior to launching your first App Installs campaign, please make sure you’ve integrated with a MACT partner, SKAdNetwork, and have signed up for our Advanced Mobile Measurement Program.
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